CDMS, which is a division of JCM Media, will update the address database every few hours so that clients can match files against the most recent data on the Royal Mail service - which updates customer address information by removing goneaways and dupe addresses.
CDMS systems consultant John Robinson said the speed and immediacy of the service were a major improvement for the direct marketing industry.
"Instead of the industry norm where goneaways could typically be between two and six months old when they are identified, we will ensure the database is updated in just a few hours," he said.
Demand for suppression services is likely to increase now that consumers have been given the choice as to whether companies can access their details via the electoral register.
The withdrawal of the use of the Electoral Roll for commercial purposes means that suppression products will become more important because the register is not available for list-cleaning purposes.
The service combines information from postal returns from major UK mailers, address change information from Royal Mail's redirection service and a pool of data contributors. It currently has over 5 million records which it is hoped will increase as more companies join the scheme.
CDMS is using an address matching and cleaning software, DataHealth, to overcome persistent problems of dupe addresses failing to be identified.
Royal Mail's director of data development, Richard Roche, said: "Royal Mail is setting the standard for best practice in the area of address management through its Universal Suppression Service. We anticipate that the service, underpinned by CDMS's database experience, will rapidly become the 'gold standard' in this highly demanding arena."
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