DLG says that Business Locator will not only offer named decision makers, but will also inform companies of what they intend to purchase. The service is designed to let marketers know that a key purchaser is interested in a particular product or service before the cost of mailing or telemarketing comes in to play.
Business Locator is headed up by DLG divisional director Jo Smith. The file is sourced entirely from DLG's own nationwide SME telephone survey, which features comprehensive information on a broad range of business areas that has recently been collected.
The file currently stands at 150,000 records and a further 30,000 fresh new business names and addresses, with associated data, are being collected every month, providing the data market with what DLG says is the fastest growing business database available today.
Due to the method of collection, through a telephone-based survey, Business Locator allows clients to ask their own bespoke lead generating questions with as little as 24 hours' notice. As a result, clients can build a bespoke prospect database and still only pay for each lead supplied.
Richard Webster, operations director of DLG, said: "It is well known that the B2B market is a notoriously hard one to target accurately and effectively, because there are so many variables. The accuracy of Business Locator is second to none, because all of the data is verified over the telephone, collection is continuous, all data is factual, volunteered, opted in and above all as recent as one day old."
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