Alongside Lloyd, the venture is headed by Mike Housley, former managing director of LBM Business Data, and Shane Redding, owner of business consultancy Think Direct.
The three have over 60 years combined B2B marketing experience and start-up clients include Bank of Scotland Corporate.
Cyance will offer services including B2B marketing strategy, targeting and customer insight and analysis. The agency will also provide digital, creative and PR services through a network of suppliers.
"The concept behind Cyance is to combine practical know-how with the most advanced marketing science," said Lloyd. "Our aim is to deliver tailor-made>solutions that combine best practice from traditional and digital media marketing techniques."
The three have over 60 years combined B2B marketing experience and start-up clients include Bank of Scotland Corporate.
Cyance will offer services including B2B marketing strategy, targeting and customer insight and analysis. The agency will also provide digital, creative and PR services through a network of suppliers.
"The concept behind Cyance is to combine practical know-how with the most advanced marketing science," said Lloyd. "Our aim is to deliver tailor-made>solutions that combine best practice from traditional and digital media marketing techniques."
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