It follows the news that the European Union (EU) is reviewing claims made by such health drinks after many were dismissed by a team of EU experts.
The ad, by Rainey Kelly Campbell Roalfe/Y&R, is light-hearted and has the strapline ‘Have you had your Actimel today'.
The first ad shows a couple preparing a BBQ in the snow. Neighbours watching over the fence say ‘they've been drinking...'. The ad features Doris Day's ‘It's a Great Feeling'.
Francois Rillet, marketing director for Danone UK, said: 'Our immune system benefit has particular relevance during the winter months, but it's also a time when we need to have a more positive outlook on life. We think this campaign will gain a few smiles along the way.'
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