Participants will be able to win a free portion of Danio by unleashing their hunger cries on the machine.
The concept has been developed by design agency Anarchy. It forms part of the Danone brand's #HungerCry campaign, which targets consumers aged 18 to 34 through out-of-home, video on demand and social media channels, with a particular emphasis on Vine and Facebook.
Ines de Bodard, brand manager at Danone, said: "This creative campaign is designed to connect with our core consumers in a completely new way for the brand.
"By tapping into their hunger in a funny and disruptive way, this humorous campaign will drive deeper engagement and meaning for Danio amongst our core demographic."
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