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Dairylea has launched a multichannel campaign created by VCCP.

The work for the cheese snack brand features a 40-second film directed by duo Thirtytwo through production company Pulse. The sentiment of the spot is the wonder of letting kids be kids.

The campaign will run in the UK and Ireland for two months from today (19 August) across video-on-demand, OOH, social media and digital platforms. Media was planned by Carat.