The line, whose launch coincides with the Christmas season, includes a centenary collection box with five 200g Cadbury Dairy Milk bars, each with a different design, a twin-pack of chocolate bars, a centenary collection tin and a branded mug pack. The products will be promoted as part of the brand's Christmas portfolio.
Cadbury increased its promotional spend by £5m this year to capitalise on the centenary of the Dairy Milk bar.
The company invested in new idents for its flagship Coronation Street sponsorship and unveiled a range of new packaging formats, share sizes and flavour variants under the Dairy Milk masterbrand.
The confectionery giant has also developed a strategy of creating a branded 'purple patch' on store shelves.
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