Clover will give away a £35,000 Volkswagen California Campervan, or cash equivalent, in the on-pack drive, which will be supported by a radio campaign. The activity, created by Haygarth, goes live next week.
The campaign is also backed by a dedicated website, created by iris. The site provides content such as activity guides and recipes in a bid to increase customer loyalty.
The TV ad, created by Grey London, broke in March and promotes Clover's message that it contains half the saturated fat of butter.
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