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DaimlerChrysler is set to launch the TV element of its global

corporate brand campaign, breaking on November 19. The ads are targeted

at the financial community and aim to shore up the company's share price

in the wake of the contentious Mercedes-Benz and DaimlerChrysler merger.

Shot against Utah's Great Salt Lake, the ad emphasises the breadth of

the combined company's range with a motorised ballet of vehicles coming

together to form an infinity symbol. Set to choral music, the ad ends

with the words 'One company. Twelve brands. Infinite possibilities', and

the strapline, 'Answers for questions to come'. Creative is by Springer

& Jacoby UK, with media planning and buying by DaimlerChrysler Media

Alliance and S&J Media.