Daily TV Marketplace - ITV1 sees off BBC One in drama battle

The return of the Larkhall Prison’s Bad Girls for their seventh series beat off strong competition from BBC One’s new drama Life Isn’t All Ha Ha Hee Hee by 600,000 viewers last night.

The new comedy, penned by and starring Meera Syal, clinched one in five of the total audience from 9 to10pm, but its total of 4.6 million viewers was beaten off by ITV1’s jail drama, returning for another series of the usual plotting, fighting and betrayal.

Bad Girls, at 9pm for a 90-minute opener, clinched a 23.4% share of the audience and 5.2 million viewers.

Earlier in the evening, Deep Jungle, a new nature series on ITV1 following the likes of the Sumatran tiger and a Madagascan moth, pulled in 3.3 million viewers for its 60-minute slot from 8pm, although BBC One’s hospital drama Holby City continued to pull in its usual high rating.

The latest in the current series secured almost a third of the viewing audience at the same time as Deep Jungle, a total of 6.7 million viewers.

In what could be another ratings winner for BBC Two, after the barnstorming success of The Apprentice, the first in a new series following a group of Benedictine monks was watched by 2.5 million viewers, an 11% share of the audience.

Earlier offerings of Mastermind and Fred Dibnah’s Made in Britain also managed to attract 2.5 million viewers for their 30-minute slots between 8 and 9pm.

Channel 4’s prime time programming saw DIY, harsh reality and nostalgia score a mixed bag in the ratings.

Property Ladder, Bad Behaviour and Bring Back…Grange Hill attracted 2.9 million, 1.8 million and 2.2 million viewers respectively.

On Five, the latest celebrity mayhem on the set of The Farm failed to increase ratings on the opening night’s 1.1 million viewers, losing 70,000 viewers and a slight decrease in audience share of 0.9% from 10.30pm.

Thankfully the channel’s CSI programming managed to bring in a strong rating earlier in the evening with its Crime Scene Investigation grabbing a 13.2% share and 3 million viewers.

A behind the scenes look at the work of actual forensic teams, in The Real CSI, managed 1.8 million viewers and an 8.4% share.

By Kevin May
Topics

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