As launch sponsor, the newspaper will enjoy promotional activity on-air as well as being the sole advertiser on theJazz.com.
The digital-only station, which went live on Christmas Day last year but launched with presenters for the first time on 6 April, yesterday (Monday) aired its first commercial advertising, which includes spot ads from a range of clients.
Darren Henley, managing director of theJazz, which has a target demographic of 25 to 44-year-old men and women, has also revealed the company's plans for the station. These include a record label and a bursary scheme for jazz students in conjunction with Yamaha.
Henley said: "As well as our website, which by the summer will be GCap's most advanced website, we will be using a range of non- traditional media to communicate with our listeners. We're looking at concerts, CDs, podcasts and downloads, plus support of jazz festivals and events."
GCap will also do extensive cross-promotion on Classic FM, with some of theJazz's new DJs presenting shows on its sister national station, and local GCap stations hosting jazz events in their transmission area.
A new dedicated sales team that will work across GCap's niche digital stations - theJazz, Planet Rock and Chill - will be headed by Ben Murphy.
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