Daily Star delisted by 500 independent retailers

The Daily Star has been delisted by around 500 independent retailers following its decision to cut retailers' margins on copies of the newspaper sold, according to estimated figures.

Daily Star: delisted by 500 independent retailers
Daily Star: delisted by 500 independent retailers

The unaudited figures reveal that since June, when Richard Desmond's national newspaper reduced the margin that retailers keep by 1.21p, around 500 independent retailers across England and Wales have delisted the red-top.

There are an estimated 35,000 independent retailers across England, Wales and Scotland.
The cut is not understood to have impacted on the The Daily Star's listings in multiples.

In June on the basis of a standard cover price of 20p across the UK, rather than the current 25p.

Retailers now make just 4.84p per copy, as opposed to the 6.05p they made before the price cut.

On 5 July to boost its circulation, which stood at 809,992 in June this year.

According to one industry source the increase in circulation prompted by the cover price cut could offset the circulation drop from the delistings.

Last year, News International reduced retailers' margins by an extra 1.16p for every copy of The Sun sold when it cut the cover price of its tabloid.

However, the industry source said the move by News International, parent company of The Sun, would have not resulted in delisting of the tabloid due its circulation of three million, which he added "retailers couldn't afford to ignore".

Northern & Shell, parent company of The Daily Star, was unavailable for comment.

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