Daily Star continues upward march

LONDON - The Daily Star has recorded a 13.36% rise in its circulation year on year, hitting 785,601 as rival tabloids tread water.

The Star has put on almost 100,000 copies since May 2001, rising from 692,981 and putting a circulation of 1m-plus well within its sights.

The Sun managed a slight increase, rising 0.42% to 3,458,803 while the Daily Mirror fell back by a similar amount, dropping 0.53% to 2,128,755.

Among the broadsheets, the clear loser was The Independent. Its relaunch seems to have failed to have taken off as it dropped 1.45% to 191,032. To be fair however, it was the Financial Times that saw the biggest fall in this market, dropping 2.63% to 451,010. The Daily Telegraph also lost ground, falling 2.15% to 949,817.

The Times and The Guardian showed losses, but both were less than a single percent, leaving them more or less unchanged at 658,116, down 0.07%, and 384,881, down 0.76%, respectively.

In the Sunday market, the loser was again the Independent, but while the daily lost a little ground the Independent on Sunday lost whole fields. It was down a whopping 10.51% year on year to 192,328 from 214,765.

Elsewhere in the Sunday market, other fallers were the Sunday Express, down 2.96% to 844,561, and the Sunday Mirror, down 3.65% to 1,749,985.

There was good news for The Observer, which was up 3% to 434,251 and the Sunday Times, up 3.52% to 1,378,030.

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