±±¾©Èü³µpk10

The Daily Mail and the Mail on Sunday were the only newspapers in

September’s Audit Bureau of Circulations figures to register a

substantial month-on-month increase alongside a generous year-on-year

gain, helped by their hugely successful Lucky Wallets campaign.

The Daily Mail enjoyed a rise of 4.72 per cent month on month and 5.15

per cent year on year while its Sunday sister title made robust gains of

8.49 per cent for September and 2.91 per cent year on year.

The only other newspaper to register a year-on-year gain was the Sunday

Times, with a 0.68 per cent increase to 1,400,992. Month on month, the

Observer hauled itself back over the 400,000 mark to 405,545 under its

new editor, Roger Alton.

The red-top market registered a nominal improvement of 0.16 per cent,

with the Daily Star’s circulation falling again, down 0.6 per cent month

on month to 567,923.

The Mirror continues to creep upward, with a 0.13 per cent rise in

circulation to 2,380,824 in September, while the Sun picked up a 0.6 per

cent increase in September.

The daily broadsheets registering a respectable leap in circulation in

September were the Guardian with a gain of more than 5 per cent to

400,377 and the Times with 5.15 per cent to 777, 335. The Independent

was up by 0.26 per cent while the Financial Times’ September sales

faltered, down 1.7 per cent.

Steve Goodman, director of press at the Media Business said: ’The

Observer has perhaps stemmed the tide, it’s a big improvement on last

month. The Independent is doing badly. In the last few months it has

held circulation above 220,000, but it needs to to get up to the 260,00

or so of last year.’