An article on page two of today's Daily Express accuses the Daily Mail of hypocrisy for having published stories about the effect of rising living costs on British families then bringing in its own "unwelcome" price rise.
It also labelled the paper's owner, Associated Newspapers, a hypocrite for campaigning against waste but publishing the free newspapers Metro and London Lite, which it claims clutter up the streets.
The article reads: "This is an organisation that campaigns against waste and plastic carriers yet every weekend it wraps magazines and supplements in pointless polythene bags.
"Day in, day out it produces thousands of trashy free newspapers which nobody wants and which clog up our streets and our public transport until they end up in a landfill site."
The article continues with a few paragraphs about the Express's quality content and its promise to keep its cover price at 40p for "as long as is humanly possible".
It finishes up with the subheading: "The Daily Express, 10p cheaper than the Daily Mail and 10 times better."
The Express's criticism of Associated's free newspapers is somewhat ironic as Richard Desmond, owner of Express Newspapers, was close to launching his own afternoon freesheet dubbed the 'London-i' on London's Underground network three years ago._1.jpg)
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