The Advertising Standards Authority has admonished the newspaper over two promotions - one entitled "Free, anti-fat pills that really work" and another for "Two-for-one trips to France offer".
In the first case, a complainant stated that the Daily Express had mislead with the anti-fat pills offer because it did not make it clear that the pills were a prize to be won by only 100 people, and readers had to ring a premium-rate phone number to enter the competition - meaning they were not free.
In the second complaint, it was objected that the front-page splash was misleading because the two-for-one promotion did not appear in the newspaper.
The Daily Express, in each case, levelled blame at its own editorial department - in the first instance for being confused about the nature of the promotion, and in the second for not printing the copy relating to the front-page splash until the next day.
As well as upholding the complaints, the ASA warned Express Newspapers that the lengthy delay in responding to the second complaint - three weeks - may in itself be considered a breach of the association's code.
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