The Sun, Daily Star and Daily Record grew month on month by 2.1%, 2.02% and 0.23%, respectively. However, they were outshone by mid-market dailies the Daily Mail and Daily Express, which increased their average circulation by 4.2% and 3.1%. Only The Independent and The Times made gains among the qualities, up 0.8% and 0.3% respectively.
Taking a year-on-year view, the Daily Star, the Daily Mail and the Financial Times were the only dailies to make gains.
However, according to one source, the Financial Times was down year on year in the UK once inter- national sales were stripped out.
Across the board, the Sunday titles continued their decline, with the same names proving the exceptions - the Daily Star Sunday and The Mail on Sunday, the latter boosted by its Prince CD giveaway.
The Independent on Sunday also nudged ahead slightly on last year, up 0.1%, although it made the most dramatic month-on-month loss, down 12%. One source from a rival publisher suggested this was likely to be as result of the IoS halting the £1 cover price that kicked off its relaunch in June.
Among the London freesheets, thelondonpaper held its lead over London Lite, topping the 500,000 mark for the first time since March, while London Lite rose 3.1% to 400,571. City AM fell below 100,000 for the first time since March.
PROMOTIONS - WHO GAVE WHAT AWAY
- The Mail on Sunday gave away the Prince CD, adding an estimated 639,000 copies, up 29.5% on the previous week, thanks to a high- profile TV campaign and coverage
- The Daily Mail kicked off a two-week World at War DVD series, promoted with TV ads
- The Sun started its £9.50 summer holidays offer and had a TV campaign to promote freebies linked in with The Simpsons Movie
- The Guardian produced a Tour de France guide to mark the opening stage in London
- The Sunday Express did a two-part giveaway of an Aretha Franklin CD, promoted with TV ads.
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