Fashion guru Gok Wan and TV presenter Lorraine Kelly will host the event, which expects to draw 15,000 people to George Square in Glasgow from 18 to 20 June.
The £500,000 venture will be sponsored by the Scottish Sun and was created by Dada's Ventures division, which created the Glasgow Subway festival.
The Scottish Sun's Miss Scotland final will also take place at the event, along with fashion shows, workshops, makeovers and celebrity performances.
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