Abacus recently opened an office in France, adding to its operations in the UK, Germany, Australia, the US and Japan. Jones will work alongside UK managing director Andy McDermott.
Jones has more than 15 years of data analytics experience and comes from D&B, where as head of European sales and marketing solutions, he covered the UK, France, Germany, Spain, Italy, Benelux and Scandinavia.
Abacus president Brian Rainey said: "Keith has proved his leadership capabilities in his previous roles and we are excited to have him on board. His knowledge and experience of the data sector will be invaluable as we look to strengthen our offerings and build on our operations."
In the mid 1990s, Jones founded Risk & Opportunity Intelligence, an independent data analytics business, which focused on business growth and portfolio risk analysis in the financial services industry. In 1997, the business was taken over by D&B.
His appointment follows that of Denise Colella who joined recently in the new role of director of technical operations, Europe.
Abacus is part of US internet advertising firm DoubleClick.
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