| Category | Award Status | Entrant | Country | Client | Brand |
| Digital Advertising ±±¾©Èü³µpk10s | Black Pencil | Projector Inc. | Japan | Uniqlo | Uniqlock |
| Poster Advertising ±±¾©Èü³µpk10s | Black Pencil | The Partners | United Kingdom | The National Gallery | The National Gallery |
| Leisure | Black Pencil | Apple, Inc. | United States | Apple, Inc. | Apple, Inc. |
| Work & Industry | Black Pencil | Apple, Inc. | United States | Apple, Inc. | Apple, Inc. |
| TV Commercials 61-120 seconds | Black Pencil | Fallon London | United Kingdom | Cadbury's | Dairy Milk |
| Animation & Motion Graphics | Black Pencil | Goodby, Silverstein & Partners | United States | California Fluid Milk Processors Advisory Board | Milk |
| Press Advertising | Yellow Pencil | DDB London | United Kingdom | Harvey Nichols | Wonderful Life |
| Book Front Covers | Yellow Pencil | The Orion Publishing Group | United Kingdom | Gollancz | Future Classics |
| New Branding Schemes: Small Business | Yellow Pencil | GJP Advertising | Canada | Gee Beauty | Down Below |
| Broadcast Innovations | Yellow Pencil | BBDO New York | United States | HBO | HBO |
| Broadcast Innovations | Yellow Pencil | BETC Euro RSCG | France | Ebay | Ebay |
| Digital Installations | Yellow Pencil | Music Technology Group | Spain | Reactable | |
| Digital Installations | Yellow Pencil | Ogilvy Beijing | China | WWF | WWF |
| Digital Installations | Yellow Pencil | Springer & Jacoby Werbeagentur GmbH & Co. KG | Germany | Olympus Europa GmbH | Olympus mju 600 |
| Exhibitions | Yellow Pencil | Kossmann.dejong | Netherlands | Tropenmuseum Amsterdam | Museum |
| Installations | Yellow Pencil | Graft | United States | Make It Right Organization | |
| Installations | Yellow Pencil | Music Technology Group | Spain | Reactable | |
| Leisure & Tourism | Yellow Pencil | Atelier Markgraph GmbH | Germany | Stadtmarketing Mannheim GmbH | The City of Mannheim |
| Leisure & Tourism | Yellow Pencil | Stanton Williams | United Kingdom | The Belgrade Theatre | Stanton Williams |
| Public Space & Community | Yellow Pencil | Marcio Kogan Architect | Brazil | Christine Bruder | Prime Time |
| Retail & Services | Yellow Pencil | Isay Weinfeld | Brazil | Samuel Seibel | Livraria da Vila |
| Workplace | Yellow Pencil | Hirotaka Satoh Architecture & Design | Japan | Hirayama Electric Inc. | Hirayama Electric Inc. |
| Console Games | Yellow Pencil | Nintendo UK | United Kingdom | Nintendo | Nintendo |
| Handheld Games | Yellow Pencil | Nintendo UK | United Kingdom | Nintendo | Nintendo |
| Online Games | Yellow Pencil | Goodby, Silverstein & Partners | United States | California Fluid Milk Processors Advisory Board | Milk |
| Book Design | Yellow Pencil | Tate Publishing | United Kingdom | Tate Publishing | Tate |
| Integrated | Yellow Pencil | BBDO New York | United States | HBO | HBO |
| Integrated | Yellow Pencil | Crispin Porter + Bogusky | United States | Coke Zero | Coke Zero |
| Integrated | Yellow Pencil | McCann Worldgroup San Francisco, T.A.G., AKQA | United States | Microsoft Xbox | Halo 3 |
| Entire Magazines | Yellow Pencil | Carl's Cars Magazine | Norway | Carl's Cars | Carl's Cars |
| Entire Magazines | Yellow Pencil | Top Publishers | Netherlands | Fantastic Man | Fantastic Man |
| Mobile Marketing | Yellow Pencil | BBH | United Kingdom | Unilever | Lynx |
| Mobile Marketing | Yellow Pencil | Hakuhodo Inc. | Japan | Tohato Inc. | Tyrant Habanero, Satan Jolokia |
| Digital Advertising ±±¾©Èü³µpk10s | Yellow Pencil | 777interactive | Japan | Sony Marketing Inc. | Bravia |
| Packaging | Yellow Pencil | Mash | Australia | Viottolo | Changing Lanes |
| Magazine Press Advertising Colour | Yellow Pencil | BBH | United Kingdom | Barnardo's | Barnardo's |
| Newspaper Press Advertising Black & White | Yellow Pencil | DDB Amsterdam | Netherlands | Pon's Automobielhandel B.V. | Volkswagen |
| Newspaper Press Advertising Colour | Yellow Pencil | BBH | United Kingdom | Barnardo's | Barnardo's |
| Home | Yellow Pencil | Whipsaw Inc | United States | Adiri | Adiri |
| Leisure | Yellow Pencil | Apple, Inc. | United States | Apple, Inc. | Apple, Inc. |
| Radio Commercials | Yellow Pencil | BBDO Cape Town | South Africa | Marshall Music | Marshall Music |
| Radio Commercials | Yellow Pencil | JWT San Juan | Puerto Rico | MDA Puerto Rico | MDA |
| TV Commercials 41-60 seconds | Yellow Pencil | TBWA\Chiat\Day New York | United States | Mars | Skittles |
| Animation & Visual Effects | Yellow Pencil | CHI & Partners | United Kingdom | Big Yellow Storage Company | Big Yellow |
| Animation & Visual Effects | Yellow Pencil | Passion Pictures | United Kingdom | Sony | Sony Bravia |
| Direction | Yellow Pencil | Academy | United Kingdom | Vodafone | Vodafone |
| Direction | Yellow Pencil | Gorgeous | United Kingdom | Sony Bravia | Sony Bravia |
| Direction | Yellow Pencil | Rattling Stick | United Kingdom | Levi's | Levi's |
| Editing | Yellow Pencil | BBH | United Kingdom | Vodafone | Vodafone |
| Editing | Yellow Pencil | Work | United Kingdom | Levi's | Levi's |
| Practical Special Effects | Yellow Pencil | Fallon London | United Kingdom | Skoda | Fabia |
| Practical Special Effects | Yellow Pencil | Fallon London | United Kingdom | Orange | Orange |
| Practical Special Effects | Yellow Pencil | WCRS | United Kingdom | Sara Lee | Brylcreem |
| Production Design | Yellow Pencil | WCRS | United Kingdom | Sara Lee | Brylcreem |
| Sound Design | Yellow Pencil | Dab Hand Media | United Kingdom | Tide | Tide |
| Use of Music | Yellow Pencil | Academy | United Kingdom | Sony | Walkman |
| Use of Music | Yellow Pencil | Fallon London | United Kingdom | Cadbury's | Dairy Milk |
| TV & Promotions, Stings & Programme Junctions | Yellow Pencil | Fallon London | United Kingdom | BBC | BBC3 |
| TV Brand Identities | Yellow Pencil | Channel 4 | United Kingdom | Channel 4 | E4 |
| Animation & Motion Graphics | Yellow Pencil | The Viral Factory | United Kingdom | Samsung Electronics Co, Ltd | Samsung Mobile |
| Direction | Yellow Pencil | Motion Blur | Norway | Hydro | Engineers |
| Viral Films | Yellow Pencil | Cutwater | United States | Ray-Ban | Ray-Ban |
| Microsites | Yellow Pencil | Projector Inc. | Japan | UNIQLO | UNIQLOCK |
| TV & Cinema Advertising | Yellow Pencil | Mother | United Kingdom | Orange | Orange |
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