Dollond & Aitchison (D&A), the high-street optician, has hired direct and digital agency Flourish to handle a series of acquisitions and marketing projects.
The agency has been briefed to drive footfall and increase sales at D&A's 400 branches. Its remit includes developing a win-back campaign for former contact lens customers, tactical mailings to existing customers and national door-drop acquisition activity.
In January, D&A merged with Boots Opticians, and it is believed that the D&A name will be subsumed into the Boots brand. It is not yet known whether Flourish will be retained by Boots.
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