The company claims that the new system will give users a definitive source of business-to-business information. The mega-file contains about four million business locations and one million permission-based email addresses, for companies ranging from SMEs to large corporations
Mike Housley, Cyance's managing director, said: "The holy grail of most leading B2B marketers has been to achieve comprehensive coverage of the UK business market, combined with optimum levels of quality. No single data owner has been able to provide all the answers. The Cyance B2B Multiverse at last delivers on the quest."
Cyance reckons that the system can enable customers to better target their markets using newer, more complete UK data, including the names of decision makers, more options for enhancing customer and prospect data and improved match rates for customer profiling and analysis.
B2B Multiverse is updated, enhanced and recreated every month.