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Insurance brand Cuvva has launched a TV, outdoor and online campaign, by Hell Yeah!.

The campaign asks "What if car insurance wasn’t sh*t?". The TV spot features psychedelic animated flying dolphins combined with live action, directed by Kyle Jon Shephard through Studio Yes. The animation was created by Rave Growl.

The OOH activations are appearing on London transport and at national motorway services. Media was handled by Squadron Venture Media.