The magazine lasted just four months, after being launched against IPC Media's Nuts and Emap's Zoo in August.
Bauer did not go to the same lengths to promote its titles as IPC and Emap and the magazine's content and paper stock also came in for heavy criticism from the industry.
The privately owned Bauer was said to have invested £8m in the project, but it failed to take off despite attempts to undercut Zoo and Nuts by selling the first few issues for 50p.
David Goodchild, managing director of H Bauer, said: "Cut was an exploration of new territory for the company. The intent was to provide men with an alternative weekly read to the lad's weeklies."
He said that there would be staff casualties, but that the company hoped to redeploy many of the staff on other projects or existing titles.
Bauer recruited Simon Geller, former editor of Men's Health, to lead the launch.
Bauer's sales arm, The Publishing Consultancy, resorted to offering advertisers refunds if the magazine did not achieve a circulation of 100,000.
Unofficial industry figures attributed a circulation of 30,000 to Cut's first full-price issue.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .
_1.jpg)
.jpg)
