Cushelle "softworld" by Fallon

The SCA toilet-paper brand Cushelle has given its koala mascot a digital makeover in a new TV ad. Fallon London created the spot, which opens with the marsupial playing a computer game. The koala in the game shoots himself with a gun that makes things soft and rounded, and then turns his attention to anything else in his way that has corners or spikes. The work was created by Alice Burton and Diogo Barroso, and directed by Jake Mengers through The Moving Picture Company.