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Currys PC World has launched a brand campaign ahead of Christmas with the strapline: "We start with you." It was created by Abbott Mead Vickers BBDO, which took over the account for the Dixons-owned retailer from M&C Saatchi in January. The ad shows hundreds of electronics products and white goods moving around in a choreographed sequence until only one laptop remains. A voiceover by the Shaun Of The Dead actor Nick Frost says: "From our range of 10,000 products, we’ll help you find the one that’s just right for you." The work was written by Toby Allen, art directed by Jim Hilson and directed by Chris Cairns through Partizan.