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Currys PC World is launching an advertising campaign featuring comedian Bill Bailey.

The work by Abbott Mead Vickers BBDO features a film directed by Leo McCrea and produced by Danny Prescott through Flare Productions.

The ad, which promotes the retailer's laptop offering, breaks today (5 August) with a 60-second TV execution that will be supported by versions running on YouTube and video-on-demand channels.

Media was handled by Spark Foundry.