In the spirit of the Ashes cricket series agency Curb created an awareness campaign for Pedigree brewer Marston's that poked a little fun at the Aussies.
The images were created on pavements near Lord's cricket ground by cleaning away the dirt that accumulates on them.
Tactical experiential activity is running alongside the Curb work to make customers engage in the brand.
The adverts fade after about a month, but Curb said they will produce them images like the one above at the next three Ashes matches. Hopefully with equally jubilant consequences.
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