The pair shirk their matchmaking responsibilities so they can follow other disputes, giving consumers a chance to try the website.
The ads, by Hanft Raboy and Partners, will break on Boxing Day.
Jason Stockwood, the international managing director at Match.com, said: "The new campaign is entertaining and motivating, urging people not to wait for Cupid and Fate in their quest for love and visit Match.com instead."
Once again, actors Glenn Hirst and Spencer Jones play Cupid and Fate.
Credits
Project
Don't Wait for Cupid and Fate
Client
Match.com
Creative agency
Hanft Raboy and Partners
Media buying
Initiative
Production company
Another Film Company
Director
Nick Jones
Producer
Emma Johnston
United Kingdom
Cupid and Fate reprise Match.com ad roles
LONDON - The dating site Match.com is reviving its lazy Fate and Cupid characters for a New Year TV push.
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