The "10aroundtown" campaign centres around an innovative sculpture design competition launched in conjunction with the Royal College of Art.
Students at the RCA were asked to design sculptures based on key features of Solaris 10 incorporating a three-dimensional number 10 into the design.
The 10 best sculptures are being showcased across sites in London where Sun Microsystem's key financial clients are based, including mainline train stations and outside the new "Gherkin" building.
The sculpture design project is complemented with national press advertising and ambient marketing by Cunning.
One of Cunning's outdoor campaigns used three well-dressed City businessmen complete with bowler hats and umbrellas walking around key Sun sites with sandwich boards promoting the campaign saying "Have more support with 10" and "Have more choice with 10".
Anna Carloss, managing director of Cunning, said: "The ambient and brand experience marketing programme is designed to both intrigue and engage with the target audience and get them hyped up talking about Sun."
Cunning and Surrey-based marketing agency DNX have also created a dedicated microsite at and an accompanying online competition.
DNX Marketing created and produced all online and printed material.
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