Agency Cube Communications created a vineyard in the City of London for the launch of McGuigan Wines' new range last month.
Covering 372sqm of space next to Liverpool Street Station, the vineyard contained 80 vines that were 50 years old. It took 12 men three days to build.
More than 4,000 consumers sampled wines at the event, which took place from
9-11 July. Visitors were encouraged to brush up on their wine-tasting skills with help from expert winemakers.
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