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Crusha moves away from internet culture but keeps the cats and off-the-wall humour in its new TV and cinema campaign. Creature London created the milkshake brand’s new ad, which airs in cinemas from 25 July and on TV from 18 August. The animated spot, which is Creature’s first for the Silver Spoon brand since winning the business in December, is set in a TV cooking-show kitchen and ends with the line: "Make milk Crushalicious." The work was created by Lydia Raghavan and Steph Rohr, and directed by Ant Blades through Birdbox.