Crowther will be responsible for 21 MediaCom offices in 15 countries in the Asia- Pacific region. He moves from Omnicom-owned communications agency Davinci Selectwork, where he was president and CEO for the Americas and Australia.
He said: "I am extremely happy to be a part of the MediaCom family during this exciting period in our development and growth."
Mark Patterson, chief executive of GroupM Asia Pacific, said of Clarke: "He spearheaded the development of MediaCom into a first-class business with first-class clients in a matter of months, landing global clients and local business, as well as converting significant parts of P&G to MediaCom."
Stephen Allan, MediaCom worldwide chief executive, said: "I am confident that in Alex we have found a worthy successor to Kevin, someone who will continue our drive to make MediaCom the number-one agency network across Asia Pacific."
MediaCom Asia Pacific clients include Gillette and Procter & Gamble.
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