Crocs has bowed to teasing it received after posting a tweet in tribute to late music legend David Bowie, deleting the post less than one hour after publishing it.
The post included a picture of a white Crocs shoe with a graphic of a red lightning bolt layered on top, echoing the lightning bolt painted over the face of Bowie’s alter-ego Ziggy Stardust.
"Your magic will be missed, but your inspiration lives on forever. #DavidBowie," Crocs wrote in the post.
Backlash started immediately after Crocs posted the tweet.
I'll never forget when Bowie sang "Put on your rubber perforated slip-on shoes and dance the blues."
— Pat (?°?°)?? ??? (@PatsHoppedUp)
Nothing says Bowie like hard-wearing, practical shoes you can wash down with a hose
— James Macbeth Dann (@edmuzik)
Even after the tweet was deleted, social media users continued to poke fun at the brand on Monday afternoon.
Deleted now but still exists on the Guardian's Bowie blog. How not to link your brand to grief, by
— Jamie McKinnell (@jamie86)
"Comfortable and stylish, I simply can't get enough of those wonderful Crocs" — David Bowie to 'Rolling Stone' in 1987
— Josiah Hughes (@josiahhughes)
if you think the crocs bowie tweet was bad you should see what the social media managers for chevrolet have planned for when prince dies
— 2017 shark (@kevinsharrk)
A number of other brands also paid tribute to Bowie on Monday, after news spread that he after an 18-month battle with cancer.
Annie’s Homegrown
Forever in our hearts.??
— Annie's Homegrown (@annieshomegrown)
Fender
RIP . You will be missed.
— Fender (@Fender)
Amnesty International
: "It is our responsibility to send out a message that human rights abuses must not be tolerated."
— AmnestyInternational (@AmnestyOnline)
Bose
"Tomorrow belongs to those who can hear it coming."
— Bose (@Bose)
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