Nectar for Business, which is an extension of Nectar's customer loyalty programme, says it chose The Crocodile for its "strong, creative and strategic thinking", which it backed by a number of creative campaign proposals.
The Crocodile will be responsible for producing a fully integrated marketing campaign designed to increase the NFB collector base and the amount of fully registered collectors, with the intention of promoting awareness for the NFB programme.
The NFB loyalty programme, which launched in January 2005, has more than 300,000 business collectors and seven sponsors, including Viking Direct, Hertz, EDF Energy and HSS Hire.
Jan-Pieter Lips, director for business development at NFB, said: "We think The Crocodile has a good combination of creativity and results-focused thinking and maximised the brief with their ideas and suggestions."
Fiona Stevens, director of marketing and strategy at The Crocodile, said: "This partnership will draw upon all the integrated services The Crocodile offers."
Sainsbury's, Debenhams and BP are all key members of the Nectar loyalty scheme, which first launched in September 2002.
Founded in 1990 by Chris Tongeman and Adam Wooff, The Crocodile counts Siemens, The Publican, Adobe and Armadillo among its clients.
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