Cristiano Ronaldo has launched a semi-clad ad campaign to promote his new underwear range.
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The Real Madrid football star has joined forces with renowned photographer, Rankin, to create the outdoor campaign to promote his CR7 Underwear range.
Pictures of the star modelling nothing but his new underwear were projected on numerous buildings, across London, New York, Berlin, Lisbon, Paris, Milan, and Madrid at the weekend, including Praca Do Comercio in Lisbon, and Arco Della Pace in Milan.
The footballer has worked with menswear designer Richard Chai on the underwear.
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