The activation will be based in London’s Soho for seven weeks. It will open its doors to consumers on Fridays, Saturdays and Sundays from 22 January until 6 March.
Cadbury will pop up across three floors on Greek Street. The takeaway café on the ground floor will serve up unique Creme Egg toasties - two slices of toast sandwiched together with a Creme Egg.
A sit-down eatery on the first floor will offer up the toasties as well as Creme Egg and soldiers, Creme Egg tray bake, and strawberries Creme Egg. All treats will come with a tea, coffee or water.
Interestingly the café will be a cash-free business, with Cadbury only accepting debit and credit cards. Fans of the brand will be able to reserve a table in the diner via Eventbrite from 19 January, while limited walk-in spots will be available.
Guests will be able to burn off their sugar high in the pop-up's ball pit on the third floor.
The pop-up comes off the back of Cadbury's extensive Christmas campaign, which comprised a .
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