Credit Suisse in deal with CNBC

LONDON - CNBC, the business news broadcaster, has secured Credit Suisse as sponsor for a new five-part series, Executive Vision, in a deal thought to be worth six figures.

Credit Suisse in deal with CNBC

The new programme will debut in Europe, Asia and the US on 29 September.

Each one-hour episode of Executive Vision will explore issues around executive leadership.

CNBC reporter Melissa Francis will speak with five chief executives, who will each offer views on their respective fields.
Credit Suisse will sponsor the series with branded opening and closing billboards and break ­bumpers around each of the programmes.

CNBC will also air 60-second Credit Suisse-branded teasers from the series and also clips featuring senior Credit Suisse executives, plus a dedicated programme page online at CNBC.com.

A dedicated sponsored programme page for Executive Vision will be set up on CNBC.com.
The series will be marketed in the US with co-branded advertising in The Wall Street Journal, video billboard advertising in New York's Times Square and an on-air campaign on Sirius Radio. In Europe, ads will run in CNBC Business magazine.

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