Creativity, tech and Instagrammable moments are trends among ±±¾©Èü³µpk10 Event Awards shortlist

Creativity, technology, multi-room experiences and Instagrammable moments are some of the trends that the ±±¾©Èü³µpk10 Event Awards judges picked out from branded events this year.

The judging, which took place at the end of July, brought together top industry professionals to decide on the best campaigns and teams of the past year.

Damian Ferrar, senior vice-president, executive creative director at Jack Morton, pointed out that there are more brands using technology effectively in their campaigns.

He said: "The interesting thing this year is that brands are using technology to deliver more effective experiences for both them and their audiences. I think the levels of creativity are really starting to rise, you see this creative idea that manifests itself in the experience the brand is creating."

Converse, Ford, Ferrero Rocher and Google are among the brands that have been shortlisted for the awards. The winners will be announced on 1 November at the Eventim Apollo in Hammersmith.

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Get a team licence 

 Give your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to ±±¾©Èü³µpk10.

Find out more

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now