The Marketing Communications Consultants Association (MCCA) is taking a stand against clients who abuse the pitch process by setting up a scheme to protect the creative concepts of its members.
The MCCA Pitch Protection service is available free to members, who register their pitch documents with the organisation's representative, Nicholson Graham & Jones.
MCCA chairman Matthew Hooper commented: "Unless we take steps to protect ideas we run the risk of losing respect and recognition for our creativity."
It is hoped the service will ensure clarity over intellectual property and act as a deterrent to unscrupulous clients.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.jpg)