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1. AOL - LeanMeanFightingMachine

I absolutely love this piece of work. To start with, you see a simple banner and the statement 'Most people think of me as a dull banner', followed by the question 'You're interested in what I can do, aren't you?'. That's where the fun really starts. We are asked to 'nod or shake your mouse' to agree or disagree with various statements, and then we're taken through all sorts of interaction: letters falling off, different choices and more. It then turns into an expandable banner, with more interaction. Really challenges you to click through. Brilliant stuff.

2. Volkswagen - Tribal DDB

This is a simple idea that really gets the point across. It starts as a regular banner: 'GTI is now available to order. Configure yours online now.' All you can see are two small, teaser images of close-up features of the car. But, roll across the banner and it expands in a rather neat way. More little teaser images then appear on the page, but this time they're moving. Details such as the headlights and the windows draw attention to the way in which we could choose the details of the new VW. And it neatly sets up the style we see on the web site.

3. BT Broadband - In-house/Agency.com

This banner starts with a little, smiling man, sitting at home in his armchair. The line reads 'Broadband from BT helped Jack keep up with ... the latest sporting action'. Jockies on horses then race past and he goes with them in his armchair. The fresh style of illustration, combined with the speed of the racing, catches the attention. It concludes with 'Watch live sport ... for only £17.99 a month'. One change I'd suggest is to put the line about keeping up with the action after the racing sequence when the user has already been drawn in. Nice though.

4. BMW X3 - WCRS/MEME

Proof that it always pays to really push media to the limit, no matter how restricting that limit might appear. We are drawn to this banner with a very, very long headline which reads 'We're all going on a cultural-sight-seeing-mountaineering-shopping-surfboarding-put- your-feet-up-bungee-jumping holiday ...' This line races across the banner, with a tiny car riding on top off it. As the line finishes, we zoom into the BMW X3, which is still racing along. And then it drives off, leaving us with the name and web site details. Simple. Makes the car feel fun and exciting.

- Creative review is sponsored by BIMA.