Burke, a member of the DMA Awards Committee, was sporting the question ‘Is the end nigh for creative teams?'
His stunt was twinned with a Twitter campaign by the DMA to get the industry talking about the value of entering awards during a downturn.
The questions being posed on Twitter include ‘Is integration a dirty word?' ‘Is it worth entering for an award at time of recession?'
"The whole DMA Awards campaign is designed to get people talking and the good thing about Twitter is people can make the briefest of comments," Burke said.
"As a committee we decided early on that as it's going to be a tough year for awards, apart from everything else, we needed to emphasise how the DMA awards are more relevant than ever than any other awards in this climate.
"That's because they concentrate on the three principles about which clients are concerned - strategy, creative and most importantly results."
But will a conversation on Twitter actually encourage entries? "It's only by confronting the issues we have [in DM] that people will engage and therefore will keep the DMA Awards top of mind," Burke said.
Yesterday the DMA revealed Lord Puttnam, the Oscar-winning film producer, Channel 4 deputy chairman and non-executive chairman of digital agency Profero, as chair of the 2009 awards.
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