Hint of ... will be backed by a multimillion-pound campaign including TV ads created by DDB London, nationwide sampling and in-store promotional activity.
The two variants, wild strawberry and vanilla, will be colourless and free from artificial ingredients. Craven-dale's parent, Arla Foods, hopes the range will benefit from consumers' desire for healthy food.
Later this month, the firm is launching a website, www. protectingthetaste.com, developed by Carson Digital.
Cravendale, which reported strong half-year growth earlier this month, said sales had been held back by limited supplies.
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