The agency is to incorporate an eight-strong team from the digital agency Arawak into its company structure. This team will provide planning, creative and production expertise for Craik Jones' digital activity.
Nick Corston, previously the managing director of Arawak, will head the department and report to Craik Jones' business development director, Robin Mitchell.
In addition, the agency has recruited Patrick Brady, previously the head of online relationship marketing at Razorfish, who joins as media planner. The move will enable Craik Jones to offer its clients an in-house digital service, which will work across media including the internet, e-mail, CD-Rom, SMS and interactive TV.
Craik Jones has previously worked with Arawak to provide digital solutions for Prudential, Company Barclaycard and Gordon's. Arawak's own portfolio includes Microsoft, the British Heart Foundation, and Paramount Comedy Channel.
Fiona Scott, Craik Jones' managing director, said: "We have worked with Arawak for some time and it has a first rate creative track record. We have also always been impressed by its consumer focus and its technical capabilities. Ultimately we believe the move will deliver our clients truly integrated creative solutions."
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