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Who's it for?

The courses cover marketing from the fundamentals to digital marketing and campaign management. There are six one-day programmes run, roughly, on a monthly basis, aimed at all levels of marketers. Delegates can choose the programme most appropriate to their training and development needs.

What's covered?

Marketing Fundamentals covers developing integrated marketing campaigns, evaluation and research; Marketing on a Micro Budget looks at how marketers can reach their target market with a limited budget; Brand Positioning and Brand Architecture considers better ways to manage a brand portfolio; Writing Effective Marketing Plans examines areas including performing a marketing audit and generating new-growth strategies; Copywriting Essentials for Marketers gives attendees the opportunity to produce copy for a finished ad campaign and Principles of Digital Marketing and Social Media is a hands-on approach to the latest digital marketing tools.

As of June this year, the Masterclasses offer more options for those who work in digital marketing, covering areas including SEO, PPC, email marketing, social-media campaign development, mobile and display marketing.

The courses can also be delivered in-house in a day or over two evenings through a corporate in-house training programme.

By the end of the course...

Delegates will have enhanced their skills and understanding through the practical application of marketing concepts.

Charlotte Wright, director, head of London marketing at global real estate firm Savills, recently attended the Masterclass on the Principles of Digital Marketing and Social Media.

"I wanted to learn more about digital marketing to run fully integrated campaigns. Historically, we have only really implemented campaigns across offline channels, but now, as digital plays such an important role, it is essential that we plan and implement across digital channels.

"The course dispelled a lot of myths about digital. In the past there has been a feeling that digital needs special treatment, but at the end of the day, it's a marketing channel, like PR, advertising or sponsorship, so if you set your objectives clearly, you can easily plan your activities both onand offline.

"The Masterclass also highlighted how quickly the digital landscape changes, so you need to monitor trends all the time to ensure you deliver engaging content.

"The best part of the course was applying what I learned to my workplace straight away: being able to try new things and be brave - it's easier to take something down from your website than retract a print ad.

"The format is great, as you learn a lot in a day and you don't have to be away from your desk for more than that time. You also get a full deck of slides at the end of the course with lots of references and it's essential to go away and go through the slides and work through the references to really remember what you learned."