The cult of the Christmas jumper has inspired Costa to commission an illustrated children's book called 'The Best Christmas Jumper', with £1.17 of the £1.50 price tag to be donated to charity Save the Children.
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The book has been written by children’s author Rachel Bright and illustrated by Vick Gausden and features Costa’s Christmas cup characters - Santa, Snowman, Reindeer and Elf.
The book goes on sales in Costa branches from this Friday (28 November) until the end of December.
Client: Caroline Harris, marketing director, Costa UK Retail
Agency: Karmarama
Creatives: Sam Walker, Joe De Souza, Jon Iredale, Liz Brown
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