The 20-second TV ad focuses on Corsodyl Mint Mouthwash and the new Corsodyl Daily Gum & Tooth Paste. It is part of a £3.4m annual spend for the brand.
GSK will also run a national press campaign, which features ‘hard-hitting' facts and figures about gum disease. It directs readers to .
The website invites visitors to take the 21-Day Challenge. This encourages consumers to use Corsodyl Daily Gum & Tooth for 21 days, in return for a £1 money-off coupon.
On the site, users can view other people's experiences of the product and receive advice about oral care.
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