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Corona reminds viewers to get outside and enjoy the sun and the sea (with a beer, naturally) in a new campaign.

Wieden & Kennedy Amsterdam created the ads, which will air on TV in the UK, mainland Europe, South America, Asia and North America (excluding the US). They all feature the line "This is living" and show a snapshot of a tranquil beach life with images of waves and surfers, accompanied by a hyperreal sound that lends the spots a visceral quality. Corona has signed up a bunch of surfers to feature in the films, including Pedro Bahia, who appears in a 60-second film called "The flow". This is Wieden & Kennedy Amsterdam’s first work for Corona.