Corona has reinvented the humble calendar with a novel take comprised of 365 coasters, each featuring its own unique graphic design celebrating some of the world's lesser-known holidays.
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The calendar ties in with Corona's 'Let the World Wait' brand campaign for its 14 Asia Pacific markets and encourages drinkers to put the world on hold in favour of celebrating real moments with friends and a bottle or Corona.
Holidays celebrated in the calendar include 'Rolling Stones Day', 'Discovery of the Philippines', 'Star Wars Day' and the eagerly anticipated 'World Press Freedom Day'.
Company: Grupo Modelo
Brand: Corona
Agency: TBWA/Singapore
Creatives: Gary Steele, Hagan de Villiers
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