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Senior brand manager Scott Wilson said the reintroduction of the possessive 's' portrays the brand's family feel. As part of the revamp, the shield and dagger, which has been part of the Worthington's logo since at least 1863, has been redesigned as a heart-shaped shield.

The redesign will be spread across all packaging and will be supported by a TV ad campaign through Roose & Partners breaking in April. There will also be substantial below-the-line activity. The new Worthington's Classic traditional bitter will be the first variant within the range to get the new look, as it launches nationally across the on-trade in March.

Coors has also signed off an execution in Grolsch's 'Not ready yet' campaign through Leith London, which breaks on Friday. The 40-second ad, 'Interrogation', will form part of an £11m spend for the brand this year, and features the laid-back Dutch frontman playing a gangster who points out to his terrified captive that his questioning, like Grolsch, should not be rushed.

Grolsch has been the UK's fastest-growing lager brand for the past two years, with a 51% sales increase in the on-trade and 73% in the off-trade for 2001, according to AC Nielsen.

Separately, Coors is investing £2m in TV advertising for its Carling 'The Game's On' promotion, part of a £35m spend on the brand for the whole year, and is also unveiling an ad for Reef from this Friday.

The execution, 'Phone', by Roose & Partners, will be on air until May 9 in a £2.5m burst.